Avesta Homes

  • Director of Marketing

    Posted Date 3 months ago(1/29/2018 10:52 AM)
    Job ID
    2018-2148
    Job Location
    US-FL-Tampa
  • Overview

    Avesta is looking for a visionary leader that is capable of building an enduring brand and venturing into uncharted territory as Avesta continues to grow in its core market of property management, as well as other ancillary industries and markets currently under consideration.

     

    Avesta is a vertically integrated company, handling acquisitions, property management, construction management and portfolio management in-house. Our Mission is to give people a home where they can live abundantly and create more community in the world. By striving to be the world’s most resident-focused company, we create lasting value and serve each of our stakeholders: teammates, capital partners, vendors, communities, and most importantly, our residents.

     

    We recognize that our teammates are our greatest asset. We offer our teammates health, dental, and vision benefits, 401(k), company paid life insurance, gym allowance, and discounts to live at our communities -- on average, teammates receive roughly $2,800 in rent discounts per year.

     

    Avesta was recently ranked #19 on Fortune’s top 100 Medium Workplaces across the US. We believe in promotion from within. We are proud to announce the promotion of over 40 teammates last year!

    Responsibilities

    Immediately, the Director of Marketing will oversee all marketing activities across all regions and ensure Avesta brand standards are upheld at all communities.  The Director of Marketing will work with Operations Leadership to develop and promote strategic and operational marketing initiatives,  standardize baseline marketing efforts across all communities,  and create community-specific marketing plans.

     

    • Oversee all community branding in partnership with Community Operations leaders
    • Maintain a uniform look across the company to ensure the Avesta brand is consistent
    • Develop and train all teammates on marketing related activities
    • Identify and implement strategic marketing initiatives to improve leasing velocity
      • Grow revenue by social, local strategy, and outreach
      • Ensure quality customer service for our residents
    • Visit sites under contract and provide a comprehensive marketing budget outlook for first year operations as well as a mapped marketing strategy for advertising recommendations.
    • Visit underperforming communities (at Director of Community Ops request), provide a detailed analysis of areas of concern, give suggested changes to improve traffic and overall conversions.
    • Build consistency in processes and branding (with buy in from community ops leadership) for all communities for all of the following:
      • Grassroots marketing, consistency across all ILS’s, website, monthly newsletter, Social Media (Facebook, Instagram, LinkedIn)
      • Own marketing software to optimize marketing efforts
    • Reputation Management
      • For the company: Respond and/or build a process to manage Glassdoor, Indeed, LinkedIn, Great Places to Work, Fortune, Facebook
      • For communities: Respond and/or build a process to manage Google +, Facebook, Instagram, Snapchat, Apartmentratings, Yelp, Google Review.
    • Provide weekly/monthly/quarterly/yearly reports on marketing effectiveness to include ILS Performance, cost per move in, and quality of move in
    • Ensure all company and community materials are in compliance with Avesta standards
    • Effectively provide advertising sources that bring appropriate amounts of qualified traffic to each community enabling leasing performance to align with stabilization goals
    • Where necessary, provide expertise on design aspects of communities (interior, exterior)

    Qualifications

    • Bachelor’s Degree
    • 5+ years of Marketing/Advertising experience in the multifamily industry or a related industry
    • Exceptional communication skills and ability to interact with wide range of people
    • Attention to detail
    • Must have working knowledge of Microsoft Office Suite (Word, Excel, PowerPoint, Outlook)
    • Travel requirements: 20-40% depending on the location of the candidate.  A majority of travel in the short term will be focused in Texas and Florida

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